The fourth report in our series dealing with networks, platforms, markets and the economics of order (pdf, 17 pages). Details below, with a link to a downloadable pdf table of contents.
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The tendency to confuse networks and platforms does not exhaust the network-related confusion common in industry commentary and analysis. Consequently, the aim of our fourth report is to further disentangle networks and platforms from other aspects of the “machinery” of social and economic coordination and to create a clear taxonomy of this machinery. Specifically, we cover search (and, in particular, search engines), so-called “data network effects” and virality, all of which are often mischaracterized as networks or platforms. We then address the implications of our analysis for strategic marketplace behaviour by search providers.
The New Economics of Order